{"id":167,"date":"2025-04-24T12:00:00","date_gmt":"2025-04-24T10:00:00","guid":{"rendered":"https:\/\/www.accesslink.fr\/blog\/?p=167"},"modified":"2025-03-28T10:14:53","modified_gmt":"2025-03-28T09:14:53","slug":"link-sitewide","status":"publish","type":"post","link":"https:\/\/www.accesslink.es\/blogueo\/link-sitewide\/","title":{"rendered":"\u00bfQu\u00e9 es un enlace sitewide y c\u00f3mo usarlo en tu SEO?"},"content":{"rendered":"\n<p>Si te mueves en el mundo del SEO o el marketing digital, seguro que te suenan t\u00e9rminos como <em>backlinks<\/em> y <em>link building<\/em>. Pero\u2026 \u00bfqu\u00e9 pasa con los famosos enlaces <em>sitewide<\/em>? Suenan t\u00e9cnicos, s\u00ed, pero pueden marcar una diferencia real en tu estrategia \u2014 si sabes c\u00f3mo usarlos.<\/p>\n\n\n\n<p>Aqu\u00ed te lo explico sin humo, con ejemplos, y en cristiano.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire de l&#039;article :<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.accesslink.es\/blogueo\/link-sitewide\/#%C2%BFQue-es-un-enlace-sitewide\" title=\"\u00bfQu\u00e9 es un enlace sitewide?\">\u00bfQu\u00e9 es un enlace sitewide?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.accesslink.es\/blogueo\/link-sitewide\/#%F0%9F%A7%AD-%C2%BFDonde-suelen-colocarse\" title=\"\ud83e\udded \u00bfD\u00f3nde suelen colocarse?\">\ud83e\udded \u00bfD\u00f3nde suelen colocarse?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.accesslink.es\/blogueo\/link-sitewide\/#%F0%9F%93%8C-%C2%BFY-a-que-suelen-apuntar\" title=\"\ud83d\udccc \u00bfY a qu\u00e9 suelen apuntar?\">\ud83d\udccc \u00bfY a qu\u00e9 suelen apuntar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.accesslink.es\/blogueo\/link-sitewide\/#%F0%9F%92%A1-%C2%BFY-si-hablamos-de-enlaces-alquilados\" title=\"\ud83d\udca1 \u00bfY si hablamos de enlaces alquilados?\">\ud83d\udca1 \u00bfY si hablamos de enlaces alquilados?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.accesslink.es\/blogueo\/link-sitewide\/#%C2%BFSon-utiles-los-enlaces-sitewide-en-SEO\" title=\"\u00bfSon \u00fatiles los enlaces sitewide en SEO?\">\u00bfSon \u00fatiles los enlaces sitewide en SEO?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.accesslink.es\/blogueo\/link-sitewide\/#Cuando-los-usas-para-enlazado-interno\" title=\"Cuando los usas para enlazado interno\">Cuando los usas para enlazado interno<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.accesslink.es\/blogueo\/link-sitewide\/#Cuando-los-usas-en-link-building-desde-otros-sitios\" title=\"Cuando los usas en link building (desde otros sitios)\">Cuando los usas en link building (desde otros sitios)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.accesslink.es\/blogueo\/link-sitewide\/#%C2%BFPueden-ser-perjudiciales-para-el-SEO\" title=\"\u00bfPueden ser perjudiciales para el SEO?\">\u00bfPueden ser perjudiciales para el SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.accesslink.es\/blogueo\/link-sitewide\/#%C2%BFComo-conseguir-enlaces-sitewide-sin-arriesgar\" title=\"\u00bfC\u00f3mo conseguir enlaces sitewide sin arriesgar?\">\u00bfC\u00f3mo conseguir enlaces sitewide sin arriesgar?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.accesslink.es\/blogueo\/link-sitewide\/#1-Plataformas-de-enlaces\" title=\"1. Plataformas de enlaces\">1. Plataformas de enlaces<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.accesslink.es\/blogueo\/link-sitewide\/#2-Tu-propio-ecosistema\" title=\"2. Tu propio ecosistema\">2. Tu propio ecosistema<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.accesslink.es\/blogueo\/link-sitewide\/#3-Colaboraciones-con-sentido\" title=\"3. Colaboraciones con sentido\">3. Colaboraciones con sentido<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.accesslink.es\/blogueo\/link-sitewide\/#Dicho-esto%E2%80%A6\" title=\"Dicho esto\u2026\">Dicho esto\u2026<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue-es-un-enlace-sitewide\"><\/span>\u00bfQu\u00e9 es un enlace sitewide?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-text-align-center\"><strong>Sitewide<\/strong> significa, literalmente, \u201cen todo el sitio\u201d.<\/p>\n\n\n\n<p>As\u00ed que, como puedes imaginar, un <strong>enlace sitewide<\/strong> es un enlace que aparece <strong>en todas las p\u00e1ginas<\/strong> de una web. S\u00ed, en <em>todas<\/em>: da igual si visitas el blog, la home o la p\u00e1gina de contacto\u2026 ah\u00ed estar\u00e1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%A7%AD-%C2%BFDonde-suelen-colocarse\"><\/span>\ud83e\udded \u00bfD\u00f3nde suelen colocarse?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En el pie de p\u00e1gina<\/li>\n\n\n\n<li>En el men\u00fa de navegaci\u00f3n<\/li>\n\n\n\n<li>En barras laterales<\/li>\n\n\n\n<li>O en cualquier otro bloque que se repita a lo largo del sitio<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%93%8C-%C2%BFY-a-que-suelen-apuntar\"><\/span>\ud83d\udccc \u00bfY a qu\u00e9 suelen apuntar?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A p\u00e1ginas internas clave (como contacto, aviso legal, condiciones\u2026)<\/li>\n\n\n\n<li>A sitios externos estrat\u00e9gicos (colaboradores, marcas asociadas, otros proyectos del mismo due\u00f1o)<\/li>\n<\/ul>\n\n\n\n<p>Un ejemplo t\u00edpico ser\u00eda el men\u00fa principal que te lleva siempre a Inicio, Servicios o Blog.<br>Spoiler: eso tambi\u00e9n cuenta como enlace sitewide.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%92%A1-%C2%BFY-si-hablamos-de-enlaces-alquilados\"><\/span>\ud83d\udca1 \u00bfY si hablamos de enlaces alquilados?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Algunas plataformas de venta de backlinks ofrecen alquilar enlaces que se muestran <strong>en todo el sitio web<\/strong>, normalmente por mensualidades.<\/p>\n\n\n\n<p>Pero la gran pregunta es: <strong>\u00bfDe verdad merece la pena pagar por un enlace que aparece en todas partes?<\/strong> Vamos a averiguarlo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFSon-utiles-los-enlaces-sitewide-en-SEO\"><\/span>\u00bfSon \u00fatiles los enlaces sitewide en SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-text-align-center\">Aqu\u00ed viene la gran pregunta:<\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>\u00bfSirven para algo los enlaces sitewide para el SEO?<\/em><\/p>\n\n\n\n<p>La respuesta corta: <strong>s\u00ed, pero con matices<\/strong>. Pero como todo en SEO\u2026 depende. <\/p>\n\n\n\n<p>Un enlace sitewide bien colocado puede ayudarte a aumentar la <strong>autoridad de dominio<\/strong> y generar tr\u00e1fico de referencia constante, siempre que provenga de un sitio de calidad. <\/p>\n\n\n\n<p><strong>En el <em>SEO off-page<\/em>, <\/strong>como en la vida, la clave est\u00e1 en el equilibrio\u2026 y en <a href=\"https:\/\/www.accesslink.es\/blogueo\/errores-linkbuilding-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">usar el link building con cabeza<\/a> (no solo con cartera).<\/p>\n\n\n\n<p><strong>\u00bfQuieres ver una explicaci\u00f3n m\u00e1s t\u00e9cnica (y con acento franc\u00e9s)?<\/strong><\/p>\n\n\n\n<p>Olivier Andrieu lo resume muy bien en este v\u00eddeo del canal <em>Abondance<\/em>. Est\u00e1 en franc\u00e9s, pero no huyas todavia.<\/p>\n\n\n\n<p>\ud83d\udc49 Puedes activar los subt\u00edtulos en espa\u00f1ol en YouTube:<br>Haz clic en \u2699\ufe0f <em>Ajustes<\/em> > <em>Subt\u00edtulos<\/em> > <em>Espa\u00f1ol (generados autom\u00e1ticamente)<\/em>. Aunque no sea nuevo, sigue posicionando bien (como todo buen <a href=\"https:\/\/www.iebschool.com\/hub\/que-son-los-contenidos-evergreen\/?utm_source=chatgpt.com\">contenido evergreen<\/a>).<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"128. Les liens Sitewide sont-ils efficaces en SEO ? Vid\u00e9o SEO Abondance\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZcBs-bs2wYM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Si despu\u00e9s del v\u00eddeo te pica la curiosidad y quieres probar enlaces sitewide o en portada, escr\u00edbenos a <a href=\"http:\/\/contact@accesslink.fr.\" target=\"_blank\" rel=\"noreferrer noopener\">contact@accesslink.fr<\/a>.<br>No est\u00e1n en el cat\u00e1logo directo, pero te contamos encantados lo que podemos ofrecer. <\/p>\n\n\n\n<p>Y si quieres echar un vistazo general a la plataforma, p\u00e1sate por <a href=\"https:\/\/www.accesslink.es\" target=\"_blank\" rel=\"noreferrer noopener\">Accesslink<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cuando-los-usas-para-enlazado-interno\"><\/span>Cuando los usas para enlazado interno<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si integras enlaces sitewide en tu propia web, puedes mejorar la<strong> autoridad de ciertas p\u00e1ginas clave<\/strong> y redistribuir mejor el PageRank a trav\u00e9s de tu arquitectura interna.<\/p>\n\n\n\n<p>\u00bfPor qu\u00e9? Porque los bots de Google los rastrean con m\u00e1s frecuencia, y adem\u00e1s est\u00e1s facilitando que los usuarios accedan f\u00e1cilmente a esas secciones.<\/p>\n\n\n\n<p>Ideal si quieres:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Empujar una p\u00e1gina estrat\u00e9gica (servicio, producto, contenido estrella\u2026)<\/li>\n\n\n\n<li>Repartir autoridad (PageRank) de forma m\u00e1s eficiente<\/li>\n\n\n\n<li>Mejorar la navegaci\u00f3n y la experiencia del usuario<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 Consejo pr\u00e1ctico: no pongas enlaces innecesarios en todas partes. \u00dasalos estrat\u00e9gicamente<strong> como parte de tu SEO on-site<\/strong>, priorizando los que ayudan al usuario y tienen sentido en tu estructura.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cuando-los-usas-en-link-building-desde-otros-sitios\"><\/span>Cuando los usas en link building (desde otros sitios)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Entonces estamos hablando de un <strong>sitewide externo<\/strong>: un enlace hacia tu web que aparece en todas las p\u00e1ginas del sitio de otra persona.<\/p>\n\n\n\n<p>Suele colocarse en<strong> el men\u00fa, el footer o alguna barra lateral<\/strong>. Lo ver\u00e1s en todas partes, como ese logo que nunca desaparece.<\/p>\n\n\n\n<p>\u26a0\ufe0f Ojo: si el sitio que te enlaza tiene miles de p\u00e1ginas, eso son miles de enlaces hacia ti. Suena bien, pero si Google lo ve como algo artificial o excesivo, podr\u00edas salir perdiendo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFPueden-ser-perjudiciales-para-el-SEO\"><\/span>\u00bfPueden ser perjudiciales para el SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>S\u00ed, pueden serlo.<\/p>\n\n\n\n<p>Google se ha vuelto muy fino detectando manipulaciones. Si ve un aumento raro de enlaces sitewide hacia tu web, especialmente con anchor texts sobreoptimizados, puede tomarlo como un intento artificial de inflar tu popularidad.<\/p>\n\n\n\n<p>En el mejor de los casos, esos enlaces se ignorar\u00e1n. En el peor, podr\u00edas comerte una penalizaci\u00f3n.<\/p>\n\n\n\n<p>Una <strong>regla no escrita<\/strong> (pero repetida entre SEOs con experiencia) es que los enlaces sitewide no superen el 20\u202f% de tu <a href=\"https:\/\/www.accesslink.es\/blogueo\/diferentes-tipos-backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\">perfil de backlinks<\/a>.<\/p>\n\n\n\n<p>Ah, y no lo olvides: los enlaces contextuales, integrados de forma natural dentro del contenido, siguen teniendo m\u00e1s valor SEO que los sitewide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo-conseguir-enlaces-sitewide-sin-arriesgar\"><\/span>\u00bfC\u00f3mo conseguir enlaces sitewide sin arriesgar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aqu\u00ed van tres formas seguras y controladas de hacerlo:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-Plataformas-de-enlaces\"><\/span>1. Plataformas de enlaces<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Algunas plataformas permiten alquilar enlaces sitewide mensualmente.<\/p>\n\n\n\n<p>Pero antes de lanzarte, <strong>valida bien la calidad del sitio<\/strong>: autoridad, tem\u00e1tica, tr\u00e1fico real\u2026 y aseg\u00farate de que el enlace no vaya a desaparecer en cuanto acabe el mes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-Tu-propio-ecosistema\"><\/span>2. Tu propio ecosistema<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si gestionas varios sitios, puedes crear enlaces sitewide entre ellos.<\/p>\n\n\n\n<p>La ventaja: tienes el control total.<br>El reto: hay que mantenerlo todo bien cuidado (y que los sitios sean de verdad \u00fatiles, no un cementerio de blogs de prueba).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-Colaboraciones-con-sentido\"><\/span>3. Colaboraciones con sentido<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00bfConoces a alguien con una web de tem\u00e1tica complementaria? Pod\u00e9is acordar un intercambio o colaboraci\u00f3n de enlaces. Pero cuidado con forzar enlaces que no aportan nada. Que el enlace sea \u00fatil tambi\u00e9n para el lector.<\/p>\n\n\n\n<p>\ud83d\udc49 <em>Tip extra:<\/em> si haces intercambios, mejor que sean triangulares (A enlaza a B, B a C\u2026), as\u00ed evitas enlaces cruzados demasiado evidentes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dicho-esto%E2%80%A6\"><\/span>Dicho esto\u2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Los enlaces sitewide <strong>no son ni buenos ni malos por naturaleza<\/strong>. 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